1920s "VISIT LONDON TRAVEL BY TRAIN - BRITISH RAILWAYS".
A very fine example of this striking Original vintage travel poster presents a ceremonial procession of the Household Cavalry riding through the heart of London, with the Victoria Memorial and Buckingham Palace forming a majestic backdrop. The poster was produced as part of the “Visit London – See Britain by Rail” campaign, commissioned by British railway companies in the early twentieth century. These posters were displayed in stations and travel offices in Britain, Europe, and North America, promoting rail travel as the most elegant and efficient way to experience the country. Rather than focusing on industry or speed, such designs emphasised tradition, culture, and visual splendour, positioning Britain—and London in particular—as a place of ceremony, history, and refinement.
Gordon Nicoll (1888-1959, who created this artwork was a Scottish-born illustrator and poster artist active primarily during the interwar period. He became well known for his work on railway and travel posters, where his strengths lay in strong draughtsmanship, clear narrative scenes, and an ability to convey atmosphere at a distance—essential qualities for posters meant to be read at a glance. Nicoll frequently depicted ceremonial events, architecture, and iconic British imagery, blending realism with a subtly idealised, almost theatrical style.
Nicoll’s work reflects the golden age of British travel posters, when commercial art reached a high level of artistic ambition. His posters were not only advertisements but also carefully composed images that shaped how Britain presented itself to the world: proud, orderly, historic, and visually impressive. Today, his designs are prized by collectors and institutions for both their aesthetic quality and their role in the visual history of modern tourism.
Condition generally very fine and is linen backed. Overall size including the linen backing is 107 x 68cm and the poster itself is 102 x 63cm.
£750.00